Posicionamento  de Mercado:  o que é e importância para seu negócio

Posicionamento de Mercado: o que é e importância

Posicionamento de mercado é um conceito de marketing que se refere a como a sua marca é vista pelo consumidor.

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Um bom posicionamento de mercado garante que sua marca fique fixada na cabeça do cliente. Por consequência, as vendas aumentam junto à popularização do seu negócio!

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Quando uma marca é lembrada, ela acaba tendo uma influência maior na mente do cliente e na visibilidade diante do mercado. Uma empresa bem posicionada pode usar seu poder de comunicação para reverter rapidamente cenários ruins e manter sua reputação intacta.

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A posição ocupada no mercado determina o nível de competitividade da empresa em relação aos seus concorrentes. Quanto melhor for o posicionamento, maior a capacidade de superar a oferta da concorrência e disputar a atenção do consumidor.

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Criar uma conexão com o consumidor é uma oportunidade enorme de se aproximar do seu estilo de vida, comportamento e emoções. Uma marca bem conectada é uma marca escolhida.

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Se você conhece bem o seu segmento e ocupa um lugar de destaque, é muito mais fácil traçar as estratégias de crescimento do negócio e saber qual caminho seguir.

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Inclusive, o que acha de fazer um diagnóstico gratuito da sua empresa?

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